Reservists on Duty, an anti- BDS group in Israel has teamed up with the Lone Soldier Center to recruit American veteran lone soldiers to help in the fight against the boycott, divestment and sanctions movement.
The recruitment campaign, code-named “Project Gideon,” aims to enlist US veterans to implement the principles and tactics employed by Reservists on Duty in their fight against BDS on university and college campuses across North America.
“These are Americans who have friends and family in the US and who care and love America and what it represents, its core values, and what BDS is doing is misleading their friends and unfortunately also harming the Palestinians in the process,” Amit Deri, chairman and founder of Reservists on Duty, told The Jerusalem Post.
This past year, his group has adopted a more “proactive” approach to combating BDS, confronting the movement head-on and challenging its proclaimed status as a movement seeking to promote universal values and human rights.
“It is time to change the approach,” Deri said. “No additional hasbara [public diplomacy] activities and excuses in response to events, surrendering and apologizing even before the argument begins.”
Instead, he said, it is time to take a new approach and act in a “proactive and uncompromising way.”