Pro-Israel Activists Must Seize the Initiative on Campus

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In The Art of WarSun Tzu wrote, “Standing on the defensive indicates insufficient strength; attacking, a superabundance of strength.” The famous Chinese military strategist argued that to be successful in war, it is critical “to attack the enemy’s strategy.”

Students supporting the Jewish right to self-determination in their ancestral homeland should consider his advice and do the following: go on the offense rather than the defense, dominate the creation and flow of information, and selectively adopt opposition tactics to use against them.

Reservists on Duty, an NGO of Israeli reserve officers combating anti-Israel propaganda on US campuses, recently launched an event called “Palestinian Values Day.” Founder Amit Deri explains that, while it’s fine to talk about Israel’s intellectual and scientific achievements, it’s more important to talk about shared values, contrasting Palestinian behavior with Israel’s democratic institutions and protections for minorities. “Nobody is talking about what the Palestinians are doing to their own people, and the values of that society,” he says.

Deri thinks that no American student wants to associate with people who throw homosexuals off rooftops, condone honor killings of women, or use their people as human shields. But all that students hear is the defamation of Israel.

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